Events and Activations Manager - Full-Time - Bend, Oregon

Job Description

Shift Naturals is seeking a dynamic, entrepreneurial-minded Events and Activations Manager to oversee our growing portfolio of events and activations. As a rapidly scaling startup, we need someone who thrives in creating structure from ambiguity and who can own and evolve this role as the company grows. This is an exciting opportunity with no cap on potential growth—ideal for someone who can take initiative, develop new systems, and lead our events strategy from the ground up.

The Events and Activations Manager will oversee local events in Bend, as well as coordinate national and regional activations, including demos, community events, and strategic partnerships. The ideal candidate will possess strong event management skills, experience with both grassroots and large-scale brand activations, and the ability to lead a team of field marketing representatives across multiple states.

Responsibilities

  • Event Planning and Strategy:
    • Develop and execute a comprehensive events strategy to increase brand visibility and consumer engagement.
    • Plan, coordinate, and manage both small and large-scale events, including:
    • Local community events in Bend (e.g., gravel cycling series, marathons).
    • Brand activations at key partner locations (grocery stores, bars, etc.).
    • High-profile national events and sponsorship opportunities (e.g., X Games, Board Ape Yacht Club Clubhouses).
    • Integrate events with Shift Naturals’ membership strategy, offering exclusive experiences for members.
    • Collaborate with the marketing team to align events with broader brand campaigns and messaging.
    • Take ownership of the events strategy, iterating and innovating as the company scales
  • Event Operations and Logistics:
    • Oversee the planning and execution of events, including permits, vendor coordination, staffing, and logistics.
    • Coordinate with field marketing reps and demo staff to ensure smooth execution of local and regional events.
    • Manage relationships with venues, sponsors, and third-party event coordinators
    • Ensure that all events reflect the Shift Naturals brand ethos and engage the community effectively
    • Develop repeatable processes and systems for consistent event success.
  • Team Leadership and Coordination:
    • Lead and manage a growing team of field marketing representatives and demo specialists across multiple regions.
    • Develop schedules and assign responsibilities for local demo reps (e.g., Bend, St. Louis, Portland)
    • Provide guidance and training to ensure reps are well-prepared and maintain brand consistency.
    • Monitor performance, gather feedback, and provide ongoing support to the field team.
    • Foster a collaborative and entrepreneurial team culture
  • Metrics and Reporting:
    • Track and analyze key performance indicators (KPIs) from events, including:
      • Number of samples given.
      • Event attendance.
      • Customer engagement metrics.
      • Sales directly generated from events.
      • Maintain detailed records and produce post-event reports highlighting successes, challenges, and areas for improvement.
      • Regularly update the leadership team on event performance and community impact.
      • Continuously improve reporting methods to capture real-time insights.
  • Brand Partnerships and Collaboration:
    • Develop relationships with local businesses, community organizations, and potential event partners.
    • Identify and pursue opportunities for co-branded events and collaborative activations.
    • Represent Shift Naturals at industry events, trade shows, and community functions to build connections and promote the brand.

Qualifications

  • Proven experience in event management, brand activations, or field marketing (experience with outdoor lifestyle or wellness brands is a plus).
  • Demonstrated ability to create structure and processes in a fast-paced, evolving environment.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously.
  • Strong leadership and team management abilities.
  • Effective communicator with strong interpersonal skills.
  • Familiarity with reporting metrics and data-driven evaluation of event success.
  • Creative thinker with a passion for building brand presence through unique and engaging events.
  • Willingness to travel regionally and nationally as needed.
  • Proficiency with event management software and tools.
  • Entrepreneurial mindset with a drive to take ownership and innovate.

Join Our Journey

At Shift Naturals, we are redefining how people unwind and connect with nature through our innovative hemp-infused beverages. As our Events and Activations Manager, you will have the freedom to shape this role and grow with the company. You’ll be at the forefront of building our brand presence, from grassroots events to high-profile activations. Join us and be part of a dynamic, fast-paced environment where your creativity and initiative will directly shape our success.

 

Join us in our mission to "Unwind from the Grind" with Shift Naturals Inc. – Apply now by emailing resume to shiftwithus@enjoyshift.com

 

EEO Statement

Shift Naturals is committed to creating a diverse and inclusive workplace. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.