“I’ve spent my career exploring ways to optimize both physical performance and mental health. What Shift Naturals is building is exactly what today’s athletes and everyday people are looking for: smarter, hemp-based tools to recover, relax, and feel their best.”

- Kevin Love

Kevin's Game Plan

Discover the products that help a pro athlete unwind from the grind off the court.

Oregon Born

From Portland courts to basketball arenas. From Pacific Northwest trails to pro recovery routines.

Kevin Love and Shift Naturals share the same Oregon DNA, a deep connection to nature, movement, and the pursuit of balance in everything we do.

Wellness, Inside and Out

Kevin's approach to recovery goes beyond the physical, encompassing mental and emotional aspects too. As a leading voice in destigmatizing mental health for athletes and everyday people, his investment in Shift Naturals reflects a shared mission of making plant-based wellness a natural part of daily life.

"Everyone's looking for a healthier way to feel balanced, whether winding down after a tough day or simply seeking a better night's sleep. Shift Naturals is here for that journey, blending science, nature, and collaboration to set a new standard in modern wellness."

Kevin Love’s experience and opinions are his own. Shift Naturals products are not intended to diagnose, treat, cure, or prevent any disease